Privacy Policy Social Media
Our Social Media Presence
This privacy policy applies to the following social media profiles:
https://www.facebook.com/TACTheAssistantCompany/
https://www.instagram.com/theassistantcompany/
https://www.linkedin.com/company/tac-gmbh/
Data Processing by Social Networks
We maintain publicly accessible profiles on social networks. The specific social networks we use are listed below. Social networks such as Facebook, X (formerly Twitter), etc., are generally able to comprehensively analyze your user behavior when you visit their websites or websites with integrated social media content (e.g., “Like” buttons or advertising banners). When you visit our social media profiles, a number of data protection–related processing activities are triggered.
In detail:
If you are logged into your social media account and visit our profile, the operator of the social media platform can associate this visit with your user account. However, your personal data may also be collected even if you are not logged in or do not have an account with the respective social media platform. In this case, data collection may occur, for example, through cookies stored on your device or by recording your IP address.
Using the data collected in this way, the operators of social media platforms can create user profiles that store your preferences and interests. This allows interest-based advertising to be displayed to you both within and outside of the respective social media platform. If you have an account on the social network, this interest-based advertising can be displayed on all devices on which you are or have been logged in.
Please also note that we cannot track all processing activities carried out by the social media platforms. Depending on the provider, additional data processing operations may be performed by the operators of the platforms. For details, please refer to the terms of use and privacy policies of the respective social media platforms.
Legal Basis
Our social media presence serves to ensure the broadest possible visibility of our company on the internet. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. The data analysis processes initiated by the social networks may be based on different legal grounds, which must be specified by the operators of the respective social networks (e.g., consent within the meaning of Article 6(1)(a) GDPR).
Controller and Exercise of Rights
When you visit one of our social media profiles (e.g., on Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during your visit. You may exercise your rights (access, rectification, erasure, restriction of processing, data portability, and the right to lodge a complaint) both against us and against the operator of the respective social media platform (e.g., Facebook).
Please note, however, that despite the joint responsibility with the social media platform operators, we do not have full control over the data processing operations carried out by the social media platforms. Our ability to influence these processes is largely determined by the corporate policies of the respective providers.
Storage Period
The data that we directly collect via our social media presence will be deleted from our systems as soon as you request us to do so, withdraw your consent to storage, or the purpose for data storage no longer applies. Cookies stored on your device remain there until you delete them. Mandatory statutory provisions—particularly retention periods—remain unaffected.
We have no influence over the duration for which your data is stored by the operators of social networks for their own purposes. For details, please refer directly to the privacy policies of the respective social network operators (see below).
Your Rights
You have the right at any time to obtain free information about the origin, recipients, and purpose of your stored personal data. You also have the right to object, the right to data portability, and the right to lodge a complaint with the competent supervisory authority. Furthermore, you may request the rectification, blocking, or deletion of your personal data, and under certain circumstances, the restriction of its processing.
Social Networks in Detail
We maintain a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter “Meta”). According to Meta, the data collected may also be transferred to the USA and other third countries.
We have entered into an agreement with Meta on joint processing (Controller Addendum). This agreement specifies which data processing operations are our responsibility and which are Meta’s responsibility when you visit our Facebook Page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.
You can adjust your advertising preferences independently within your user account. To do so, click the following link and log in:
https://www.facebook.com/settings?tab=ads.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses (SCCs). For details, please see:
https://www.facebook.com/legal/EU_data_transfer_addendum and
https://de-de.facebook.com/help/566994660333381.
For more information, please refer to Facebook’s privacy policy:
https://www.facebook.com/about/privacy/.
The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the USA. Any company certified under the DPF is committed to adhering to these data protection standards. Further information can be found on the provider’s website at: https://www.dataprivacyframework.gov/participant/4452
We maintain a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses (SCCs). For details, please refer to:
https://www.facebook.com/legal/EU_data_transfer_addendum and
https://de-de.facebook.com/help/566994660333381.
For information on how Instagram handles your personal data, please refer to Instagram’s Privacy Policy:
https://privacycenter.instagram.com/policy/.
The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the USA. Any company certified under the DPF is committed to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.
We maintain a profile on LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies. If you wish to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses (SCCs). For details, please see:
https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
For information on how LinkedIn handles your personal data, please refer to LinkedIn’s Privacy Policy:
https://www.linkedin.com/legal/privacy-policy.
The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the USA. Any company certified under the DPF is committed to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5448